Project

Credit.com

Led a large-scale MarTech modernization that simplified noisy event architecture, improved consent-aware tracking, and created a more maintainable analytics foundation for growth and reporting teams.

GA4GTMAdobe AnalyticsBigQueryOneTrustMeta CAPI

Overview

Led a large-scale MarTech modernization that simplified noisy event architecture, improved consent-aware tracking, and created a more maintainable analytics foundation for growth and reporting teams.

Responsibilities

Mapped Adobe Analytics and DTM implementations into a cleaner GA4 + GTM taxonomy.
Rationalized 800+ fragmented events into an actionable tracking system aligned to business journeys.
Enabled BigQuery-ready data flows and extended downstream integrations like Meta CAPI and OneTrust.