Back to projects

Project

MileIQ

Supported analytics and marketing optimization work around product interactions, campaign signal quality, and event clarity needed for testing and growth decision-making.

GA4AnalyticsProduct EventsExperimentation

Overview

Supported analytics and marketing optimization work around product interactions, campaign signal quality, and event clarity needed for testing and growth decision-making.

Responsibilities

  • Improved event documentation and implementation consistency.
  • Connected campaign reporting with product interaction data.
  • Helped create a more dependable experimentation feedback loop.