Back to projects
Project
MileIQ
Supported analytics and marketing optimization work around product interactions, campaign signal quality, and event clarity needed for testing and growth decision-making.
GA4AnalyticsProduct EventsExperimentation
Overview
Supported analytics and marketing optimization work around product interactions, campaign signal quality, and event clarity needed for testing and growth decision-making.
Responsibilities
- Improved event documentation and implementation consistency.
- Connected campaign reporting with product interaction data.
- Helped create a more dependable experimentation feedback loop.