MarTech Track
MarTechPath: Analytics Foundation → CRM & Automation
GA4 Architecture
Deep dive into Google Analytics 4 event-driven models, custom parameters, user scopes, and BigQuery schemas.
GTM Deep Dive
Master Google Tag Manager event listeners, trigger groups, dataLayer variables, and advanced preview debugging.
Server-Side GTM
Learn how to deploy server-side tagging containers, set up custom subdomain routing, and bypass ad-blockers securely.
BigQuery for Marketers
Query raw GA4 dataset exports using SQL, build cross-channel attribution reports, and calculate user lifetime value.
Event Taxonomy Design
Create structured naming guidelines, standardize parameter schemas, and document unified tagging architectures.
Consent Mode v2
Configure Google Consent Mode v2 variables, map tags to CMP signals, and set up fallback modeling thresholds.
Meta CAPI Setup
Integrate Meta Conversions API using Server-Side GTM or API calls, managing deduplication and quality match scores.
Hubspot Architecture
Configure custom contact/deal objects, build lifecycle stage tracking, and program multi-step automation workflows.
CRM Data Modeling
Map contact records to multi-tiered company pipelines, standardizing object properties and data integrity.
n8n Workflows
Build automated pipelines connecting external REST APIs, webhooks, and AI nodes using open-source n8n tools.
Make.com Patterns
Design Make.com automation blueprints utilizing arrays, iterators, routing branches, and API error catch routes.